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乐天灵魂的日志:NPD: PC Game Revenues $1.4 Billion In 2005 [ 2006-5-25 10:32:57 |  乐天灵魂 ] 
 

 NPD: PC Game Revenues $1.4 Billion In 2005
 Retail analysts the NPD Group, which tracks U.S. video game retail statistics, has announced the results of its surveys on combined PC retail and digital spending. The survey, using 60,000 respondents, revealed that that PC games had $1.4 billion in revenue in North America in 2005, with online subscriptions to PC games and gaming web sites $344 million of that total.

Interestingly, previous data from NPD had shown $953 million in PC retail sales in 2005, a 14 percent decrease compared to the $1.1 billion generated in 2004, showing that the U.S. PC physical retail market continues to decline in favor of increased digital download/subscription revenue.

When split out, some of the most interesting statistics were as follows: pay for single game subscription titles (such as the major MMOs) has $292 million revenue in 2005, with about 1.4 million paid subscribers, and pay-to-play casual gaming subscription sites saw $52 million revenue in 2005, with about 1.05 million paid subscribers.

The NPD also note that the ratio of female to male online gaming subscribers varied greatly when comparing game-specific to casual gaming, with only 29 percent of females being game-specific subscribers versus 49 percent found to be casual game subscribers. Age is also an important factor, with 87% of casual game players being 25 or older, while 55% of game-specific subscribers are 34 or younger

“While The NPD Group’s retail tracking service shows what appears to be a decline in PC game sales, critical developments in the PC games industry, specifically the Internet, is fundamentally changing the PC software industry,” said NPD analyst Anita Frazier. “With the increase in high speed Internet access, not only are users purchasing their games online, they are also willingly paying additional recurring fees over and above the price of the game to subscribe to services that let them play with others online.”

 

寝室有个英文好的同学热情的给我讲了这篇文章的大意,之后我总结如下

       NPD公司对游戏销售零售业的销售状况进行调查。他们一共使用了6万问卷,

表明pc游戏在北美2005年销售的14亿美元中,网络游戏占其中的3.44亿美元。

     有趣的是,NPD以前的数据表明,2005年的9.53亿零售业,是比2004年的11亿

减少了百分之十四。表明美国pc游戏零售市场的衰退是对网络游戏增长有利的。

分开来看,一些最有意思的统计如下:2005年为游戏付费总收入2.92亿美元,

在1.4亿的一般玩家上有2.92亿美元的收入,1百万正式玩家上有5千二百万的收

入。
      NPD公司同时指出从专业玩家到休闲玩家,男女在线游戏玩家的比率变化很大,

仅有百分之二十九的女性成为游戏专业玩家,而百分之四十九成为休闲玩家。年龄

也是一个很重要的因素,百分之八十七的休闲玩家在二十五岁以上,百分之五十五

的专业玩家在34岁以下。

     “当NPD的零售业调查报告表明PC游戏的零售业有所衰退的时候,PC游戏工业正

在发生急速的变化,尤其是因特网,根本性的改变了PC软件工业。”NPD的分析师

Anita Frazier说。“随着英特网途径高速的变化,用户不只是在线购买游戏的使

用权,他们也想要购买附加的可以在网络对战中间使用的服务。

 



 
游客[ 2009-11-21 22:53:20
 


NPD就是发布这些数据的调查机构啊...

 
乐天灵魂[ 2006-5-26 12:39:57
 

刚才寝室有个英

 
乐天灵魂[ 2006-5-25 10:36:14
 

这篇文章是对游

 

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